QR Code Reviews – Crowd Control Proline

qr-code-reviews-crowd-control-prolineMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

qr-code-reviews-crowd-control-proline-qrToday we look at a QR code that on a product that helps us keep order, a Crowd Control Proline.  Similar products can be found at restaurants, stores, churches, and other locations where people need a visual barrier to keep the lines flowing.  The interesting thing about this product is the automatic retracting ribbon that you can attach to another Proline post.

This QR code is about 1 inch square.  It does not include a call-to-action but nearby, there is a URL.

The encoded URL is: http://www.CrowdControlStore.com

QR Code Reviews - Crowd Control Proline - iPhone screen

QR Code Reviews - Crowd Control Proline - iPhone screen in landscape

Overall rating: 1 out of 5

QR Code Reviews - Crowd Control Proline - Rating - 1 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is a no call-to-action

What does the QR code look like (colors, design, etc)?

  • The QR code elements are the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find on the top of the post but not incorporated into the overall design

What happens when you scan the code?

  • You are taken to the main company page

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is not mobile friendly

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL is the company’s main URL which make is nearly impossible to direct users anywhere but to the main page

Does the action of the scan provide value to the customer?

  • Due to the small size (non-mobile friendly site), there is little value added by this QR code.

What We Can Learn

CrowdControl.com had plenty of opportunities to do good things with this QR code but alas, they fell painfully short of average.  First off, the QR code is very easy to find but there is no call-to-action.  There is the main company URL (which is the encoded URL) nearby.  When scanned, the URL features the company name and takes visitors to the main company page.  Unfortunately, the landing page/site is not mobile friendly.  The design is good but it is unreadable on a mobile device without some pinching and scrolling.  Just when you thought mobile friendly pages were getting more popular…

From a user perspective, the QR code is in a great place and takes up a lot of space compared with the rest of the label.  Without the call-to-action, customers have little incentive to whip out their mobile device and scan the code.  When they do, they are greeted with a well designed website the looks terrible on small screens.  I’d bet very few customers would spend more than a few seconds on this landing page with their mobile devices before bouncing off.

How can we help CrowdControl.com?

First, and most importantly, the landing page MUST be mobile friendly.  Even if you can’t or won’t invest the time and money to redesign the whole site, at least encode a URL that directs users to a mobile friendly landing page.  Almost anything is better than this (well, a dead QR code would be worse, but this is a close second).

Next, a call-to-action would encourage more people to scan the code and possibly, purchase one for themselves.  But, the landing page must be mobile friendly.

Lastly, the landing page needs to have specific information about the product or at least, move the customer along a path that the company has designed.  If you want to sell more products, don’t send your QR code visitors to your main site.  Send them to a landing page that describes the product they are looking at, how they can use that product better, and why your product is better than the rest (focus on the benefits, not only the features)

Summary

When making your own QR codes, keep the following in mind:

  • Mobile friendly landing pages are VITAL to a successful QR code campaign.  Really can’t emphasize that enough.
  • If you want more people to scan your QR codes, use a call-to-action to ask them to scan the code and tell them how scanning your QR code will help them.  Don’t leave things to the imagination.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.