QR Code Reviews – CRC Heavy Duty Silicone Spray

QR Code Reviews - CRC Heavy Duty Silicone SprayMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - CRC Heavy Duty Silicone Spray - QR codeToday, let’s look at a QR code on this can of CRC Heavy Duty silicone spray.  There are many products that you might expect to see with a QR code but frankly, this one caught me off guard.  One of those happy surprises.

The QR code is a little over 3/4″ square and includes a call to action.

The encoded data is a URL:  http://bit.ly/05174qrcan?r=qr


QR Code Reviews - CRC Heavy Duty Silicone Spray - iPhone screen

Overall rating: 5 out of 5

QR Reviews - 5 out of 5

Pros

  • The QR code is big enough to be easy to scan
  • There is a good call to action
  • The landing page is mobile-friendly

Cons

  • The encoded URL is a generic redirection service

What We Can Learn

The QR code on this can of silicone spray is, frankly, a surprise.  Typically, you might associate QR codes with more technical products so it is nice to see a little variety in the world of QR codes.  The code is a little less than one inch square and includes a call to action, “Scan Code For More Info.”  The landing page is mobile-friendly and is well designed and simple.

From a user’s perspective, the QR code placement is not bad.  Chances are pretty good that customers will have their smart phone available when the product is purchased.  Using the QR code to easily find more information, including the Material Safety Data Sheet in both English and Spanish, encourages the user to investigate the product further.

The final landing page, once redirected, appears to be specially designed for QR codes (due to the URL).  By using a redirection service, CRC reduced the length of the URL from 43 characters down to 22.  Doing this make the QR code much simpler and as a result, it can be printed much smaller and still be scanned successfully.

Summary

When making your own QR codes, keep the following in mind:

  • URL shortening services can be used to track QR code usage as well as making smaller, simpler QR codes.
  • Although it is better to design pages to show up well on both mobile and full sized (desktop, laptop, etc) screens, designing a landing page for specific purposes, such as with QR codes, is a good way to ensure a good experience for your customers.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.