QR Code Reviews – Core Bamboo Pizza Peel

QR Code Reviews - Core Bamboo Pizza PeelQR Code Reviews - Core Bamboo Pizza Peel - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on a bamboo pizza peel by Core Bamboo.  The QR code is about 1 inches square and there is no call to action.

The encoded data is a URL: http://corebamboo.com

QR Code Reviews - Core Bamboo Pizza Peel - iPhone screen

Overall rating: 3 out of 5

QR Code Reviews - Core Bamboo Pizza Peel - Rating - 3 out of 5

Pros

  • The QR code is large and easy to scan
  • The landing page is mobile-friendly

Cons

  • There is no call to action

What We Can Learn

This QR code is an example of a job performed technically correct but without much thought to the whole process.  Core Bamboo did well by having a QR code on their products.  The encoded URL is branded (it is their main URL) and the landing page is mobile-friendly.  Where they missed the boat is the design of the landing page.

When customers visit a site, either a landing page or your main site, they expect to get the information they need without a lot of fluff or extra stuff.  On this landing page, there are links to 7 different bowl types, 3 types of servers, 8 different home decor items, etc.  Overall, there are over 60 links to different products.  The only image is the logo.  There are no colors like you see on the desktop version of the site, no icons.  Just link after link after link.

From a user’s perspective, scanning a QR code and being taken to the main company site is not a bad idea but it may not be the best idea.  Even if Core Bamboo wanted to send all their users to the home page, they could have at designed the mobile version of the page to include pictures or something, not just text links.  Not near enough thought went into how this site looks on a mobile device

Summary

When making your own QR codes, keep the following in mind:

  • Sending users to your home page via your QR code is an option but you are missing the opportunity to interact with that user in a more custom way.  Even if the end result is your home page, landing pages allow you to greet them and provide value at little extra cost
  • At a minimum, your site needs to be mobile-friendly.  After that, it really needs to have a good or at least, decent mobile design
  • Too many options and links can lead to indecision.  Be concise when you are presenting information on mobile devices

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.