QR Code Reviews – Clue Classic Edition

QR Code Reviews - Clue Classic EditionMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Clue Classic Edition - QR codeToday, let’s look at a QR code you can find on the classic edition of Clue, the board game.  The QR code is about 1 inch square but does not include a call-to-action or URL.  What a mystery….

The encoded data is a URL:  http://tinyurl.com/cmfx5xp

QR Code Reviews - Clue Classic Edition - iPhone screen

QR Code Reviews - Clue Classic Edition - iPhone screen in landscape orientation

Overall rating: 3 out of 5

QR Code Reviews - Clue Classic Edition - Rating - 3 out of 5

Pros

  • The QR code is large and easy to scan
  • The landing page is mobile friendly

Cons

  • The encoded URL is a generic forwarding address (does not feature the company name or product name)
  • There is no URL listed
  • There is no call-to-action

What We Can Learn

Kohl’s did an okay job with this QR code.  It is about 1 inch square but does not includes a call-to-action or URL.  The QR code is located on the front of the box making it very visible for anyone who likes to scan QR codes.  The encoded URL is a generic forwarding address that does not feature the company name or product name.  The landing page, a YouTube video,  looks good in portrait and landscape.

From a user perspective, the QR code is in good spot but without a call-to-action, who knows what the QR will do when you scan it.  Random QR codes stuck on products will entice some users to scan them but most of the population won’t take the time with no further information.  The landing video is a great way to showcase the product.

Adding a simple call-to-action like “Scan here for a video tour of Clue” or “Scan this to see what’s inside” would encourage more users to scan the code.  For those that scan the code, using a better forwarding URL (something like khols.com/qr/classic-clue) would help encourage those scanning the QR code to continue to the landing page.

Summary

When making your own QR codes, keep the following in mind:

  • A call-to-action is vital to an effective QR code campaign.  Make it relevant, enticing, and engaging.  Tell the user what you want them to do (“Scan the code”) and what they will get once they do (” to see a video”)
  • Encoding a URL that features the company or product name will help with users scanning your QR code and continuing to the landing page.  Many users won’t visit a page masked by a generic forwarding URL.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.