QR Code Reviews – Chick-Fil-A Grilled Chicken Sandwich

qr-code-reviews-chick-fil-a-grilled-chicken-sandwichMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

qr-code-reviews-chick-fil-a-grilled-chicken-sandwich-qrToday, let’s look at a QR code that can be found on a grilled chicken sandwich.  Well, not actually ON the sandwich; on the box.  The QR code is a little less than 1 inch square and does not include a call to action or URL.  Personally, I prefer these new sandwich boxes to the previous, white ones.  What do you think?

The encoded data is a URL:  http://delivr.com/1ffwc_qr

QR Code Reviews - Chick-Fil-A Grilled Chicken Sandwich - iPhone screen - Tap to continue QR Code Reviews - Chick-Fil-A Grilled Chicken Sandwich - iPhone screen

QR Code Reviews - Chick-Fil-A Grilled Chicken Sandwich - iPhone screen in landscape

Overall rating: 4 out of 5

Rating - 4 out of 5

Pros

  • The QR code is large enough to scan easily
  • The landing page is mobile-friendly (both of them…)

Cons

  • The URL is not listed
  • There is no call-to-action
  • The URL does not include the product or company name

What We Can Learn

Chick-Fil-A does a good job with this QR code.  It is big enough to be scanned easily.  When scanned, the first landing page is mobile friendly but not all that useful.  As you can see from the iPhone screenshots, that first landing page just says “Tap to continue” and includes the Chick-Fil-A logo.  After tapping to continue, the eventual landing page is well designed and mobile friendly, looking good in both portrait and landscape layouts.  The rest of the page includes great design with cows, something we all need more of in life.

From a user perspective, this QR code is in a good spot.  After receiving your order from the friendliest fast food restaurant staff anywhere, it is easy to notice the QR code due to the simple design of the packaging.  Chances are good that diners will have their smart phones handy when consuming such a yummy sandwich.  Since there is no call-to-action or URL, you have to scan the code to see where it takes you but it is worth the tiny bit of added effort.

Overall, Chick-Fil-A does a good job at marketing in my opinion.  I can’t wait to see what those cows are up to.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action or URL (or both) will encourage customers to scan your QR codes.  Sometimes it takes just a little push of encouragement for them to take the first step.
  • If possible, use your company name or product name in the encoded URL.  Even if the QR code is being created and tracked through an outside company (like in this case), keep control of the traffic and redirect from a URL that you own or control.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.