QR Code Reviews – Carefresh Natural Pet Bedding

QR Code Reviews - Carefresh Natural Pet BeddingMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Carefresh Natural Pet Bedding - QR codeToday we look at a QR code found on a bag of Carefresh Natural Pet Bedding.  Just the thing for your small, furry critters.  This QR code is about 1.5 inches square and does not have a call-to-action or URL listed.

Looking at the package, I’ll bet the rabbit or guinea pig ate the call-to-action before the package reached the store…

The encoded data is a URL:  http://carefresh.mobi/natural

QR Code Reviews - Carefresh Natural Pet Bedding - iPhone screen

QR Code Reviews - Carefresh Natural Pet Bedding - iPhone screen in Landscape

Overall rating: 4 out of 5

QR Code Reviews - Carefresh Natural Pet Bedding - Rating - 4 out of 5

Pros

  • The QR code is very large and easy to scan
  • The landing page is mobile friendly
  • The encoded URL features the company and product name

Cons

  • There is no URL listed
  • There is no call-to-action

What We Can Learn

Carefresh does a great job with this QR code.  Measuring in at about 1.5 inches square and located on the front of the package, it is hard to miss and easy to scan.  Without a call-to-action, you don’t know what you are getting into when you scan it, but it’s easy to find.  When scanned, you are taken to a well designed, mobile friendly page that videos and information you can use to keep your little furry critters happy.

It’s worth noting that the landing page is on a mobile site, as indicated by the MOBI top level domain (the dot com part of the URL).  It’s up to you whether you build a separate mobile site or design your main site to work well on mobile devices (also called Responsive design).  The important thing is to have a mobile friendly site for visitors to explore on their mobile devices.

From a user perspective, the QR code is in a good spot.  It’s large enough that you won’t miss seeing it and easy to scan, even if you don’t get the bag completely flat.  The landing page is relevant to the product and provides great information and videos.  The major drawback is the absence of a call-to-action; there is nothing besides curiosity to encourage you to scan this QR code.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action will give your customers a reason to scan your QR code and engage with you further.  Don’t leave such a valuable interaction to chance or curiosity.
  • A well designed, mobile friendly site can provide value to your customers in a way that other sites can’t.  Whether you use a responsive design or a complete mobile site, making your site easy to view on mobile devices will only get more and more important as time goes on.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.