QR Code Reviews – Bud’s Best Cookies Teddy Bears

QR Code Reviews - Bud's Best Cookies Teddy BearsMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Bud's Best Cookies Teddy Bears - QR codeToday, let’s look at a QR code you can find on a box of Bud’s Best Cookies Teddy Bears.  The QR code is a little over 1 inch square but does not include a call to action or URL.  It is customized with the Bud’s Best Cookies logo which is nice to see.  Not very many companies are customizing their QR codes and it’s great to see when one does.

The encoded data is a URL:  http://budsbestcookies.com

QR Code Reviews - Bud's Best Cookies Teddy Bears - iPhone screen

QR Code Reviews - Bud's Best Cookies Teddy Bears - iPhone screen in landscape

Overall rating: 3 out of 5

QR Code Reviews - Bud's Best Cookies Teddy Bears - Rating - 3 out of 5

Pros

  • The QR code is large and easy to scan
  • The QR code is customized with the company logo
  • The encoded URL features the company name

Cons

  • There is no URL listed
  • There is no call-to-action
  • The landing page is not mobile friendly
  • The encoded URL is not easily trackable

What We Can Learn

Bud’s Best Cookies gets a plus for having a customized QR code but they have some work to do before it is good.  The QR code is a bit over 1 inch square but there is no call-to-action and no URL listed.  When scanned, the QR code takes you to the main company page.  Unfortunately, it is not mobile friendly, although it is not too bad in landscape mode on an iPhone.

From a user perspective, the QR code is not is a good spot, being located on the bottom of the box.  Without a good call to action, there is nothing to draw you to scan the code.  And you can only scan the code if you can find it.  Being located on the bottom of the box makes this QR code almost hidden.

Locating the QR code on the top or back of the box would make it more visible and thus, more likely to be scanned.  Adding a good call-to-action telling the customer what to expect when they scan will also increase the likelihood of being scanned.  Of course, you can’t forget to make the landing page mobile friendly.  Even if you leave the QR code where it is, with no call-to-action, making the landing page mobile friendly is a high priority.

Summary

When making your own QR codes, keep the following in mind:

  • Mobile friendly landing pages are vital in the technology driven world today.  If you haven’t redesigned your site in a few years, consider a redesign that includes some responsive design (design that responds well regardless of the screen size).
  • If you want customers to scan your QR code, make sure they can find it easily.  There is no use creating a QR code and then burying it in the back of a manual or hidden part of your product.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.