QR Code Reviews – Black Cat Party Pack 4

Happy 4th of July and welcome to an Independance Day QR code review.

qr-code-reviews-black-cat-party-pack-4Making effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

qr-code-reviews-black-cat-party-pack-4-qrToday we look at a QR code found on a Black Cat Party Pack 4 prepackaged fireworks bundle.  The QR code is good sized at about 1.5 inches but does not include a call-to-action or URL.

The sticker with the QR code does encourage your purchase to get free swag.

The encoded data is a URL:  http://blackcat.qrspin.com/rd/1094561331

QR Code Review - Black Cat Party Pack 4 - iPhone screen

QR Code Review - Black Cat Party Pack 4 - iPhone screen in landscape

Overall rating: 4 out of 5

QR Code Reviews - Carefresh Natural Pet Bedding - Rating - 4 out of 5

Pros

  • The QR code is very large and easy to scan
  • The landing page is mobile friendly
  • The encoded URL features the company and product name

Cons

  • There is no URL listed
  • There is no call-to-action

What We Can Learn

Black Cat does a good job with this QR code.  It is large at about 1.5 inches which makes it easy to scan.  Unfortunately, you have no idea where you will be taken or what the QR code will do when scanned.  Once you do scan the code, you are taken to a mobile friendly page with a great design where you can find fireworks retailers, watch videos of new fireworks, join the Elite Club, and more.  One look at this page and the fireworks will go off for you.

It’s worth noting that the encoded URL is a forwarding domain that was created by Percepticon Corporation.  There are many companies that will create a forwarding URL for you and encode it within a QR code but in this case, the URL features the company name as a sub-domain.  Most forwarding URLs feature the company name as the domain or as a sub-directory (the part after the dot com).  It is interesting to see this use of the sub-domain (replacing the WWW).

I’m curious which is better but I expect that using a sub-domain would work better with a large number of forwarding links.

From a user perspective, the QR code is in a good spot.  It’s large enough to be easy to scan and as soon as most people see the work free, you’ve got their attention.  The QR code is close by.  When scanned, you can easily see the Black Cat name in the URL (if your scanning app displays the link for you).  Once on the landing page, you can explore new fireworks, find places to buy Black Cat products and more.

Let’s consider the placement of this QR code.  From my personal experience, there was only 3-4 QR codes at most in the whole fireworks store when I saw this one.  I hate to make generalizations but either the people who buy fireworks are not be the people that are willing to scan QR codes or this is a huge, untapped market.

Of course, I’ve seen QR codes on brake pads and silicone spray.  If you think QR codes are only for high tech products, think again.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action will give your customers a reason to scan your QR code.  It helps to offer free products and items but if you want people to scan your QR codes, you must ask them to.
  • If you are going to use a company to create your QR codes and redirect the traffic to your site, be sure they feature the product or your company name in the URL.  That will help people scanning the QR codes feel more comfortable about where they are visiting.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.