QR Code Reviews – Beggin Strips

QR Code Reviews - Beggin StripsQR Code Reviews - Beggin Strips - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on the display for Beggin Strips dog treats.  There is a call to action with a URL.  The QR code is about 1.25 inches square.

The encoded data is a URL: http://MOBIBRIX.COM/FLKHTG

QR Code Reviews - Beggin Strips - iPhone screen

Overall rating: 3 out of 5

QR Code Reviews - Beggin Strips - Rating - 3 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a call to action, “Baconologists unite at…”
  • The landing page is mobile-friendly

Cons

  • The URL is not branded

What We Can Learn

Purina does a good job with this QR code.  It is used to encourage more social proof through Facebook likes.  Unfortunately, the QR code is not branded but could have been easily.  At least the user is forwarded to a mobile-friendly Facebook page.

It is unclear if the placement of the QR code is a good choice or not.  Chances are good that the user will have their smart phone when they see the code but I’m not sure that the call to action is enough to get them to scan.  Having a call to action that informed the user about possible discounts and product information could have been better, but “Baconologists unite…” is not that bad.

From a user’s perspective, the QR is not a bad way to like the product.  It may be better to include the QR code on the package itself but I did not check so they could have done so.

Summary

When making your own QR codes, keep the following in mind:

  • Although “Baconologists unite…” is not a bad call to action, sometimes it is better to be clear that clever in your marketing materials
  • If your QR codes are on store displays, users must scan the code right when they are purchasing the product or the opportunity is gone.  Duplicating the QR code on the product packaging could be helpful.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.