QR Code Reviews – Asus AC1750 Gigabit Router

QR Code Reviews - Asus AC1750 Wireless RouterMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Asus AC1750 Wireless Router - QR codeToday, let’s look at a QR code on this Asus AC1750 Gigabit Router.  This device handles your local network and uses the new AC standard for Wi-Fi.  This standard makes for a really fast Wi-Fi signal for those of us that live on our laptops.  The QR code is about 1 inch square and includes a call-to-action.

The encoded data is a URL: http://www.asuscomm.com


 QR Code Reviews - Asus AC1750 Gigabit Router - iPhone screen
Overall rating: 2 out of 5

QR Code Reviews - Asus AC1750 Wireless Router - Rating - 2 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a good call to action
  • The encoded URL features the company name

Cons

  • The landing page is not mobile friendly

What We Can Learn

The QR code this router is has some promise initially but it disappoints in the end.  It is large enough to be easily scanned and has a good call-to-action.  Unfortunately, when scanned, the user is redirected to a sub-domain that is not mobile friendly.  The redirection is no big deal but hard to read landing pages are almost worse than none at all.

From a user’s perspective, the QR code placement is not bad.  Adding a shortcut to the product packaging is a great way to add value to the customer experience.  Well, that is the idea anyway.  As a customers, I did not find much value to the QR code that was on this device since the landing page was pretty much un-readable.  If the customer is willing to zoom and pinch their way through the landing page, the content is useful but I think Asus missed the boat on this QR code.

Summary

When making your own QR codes, keep the following in mind:

  • Mobile-friendly landing pages are vital to providing a good experience for your customers.
  • When planning a landing page, consider focusing the content on a very relevant feature of your product that would help the customer when they scan the code.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.  If you want to learn more about QR codes, check out my free e-book.