QR Code Reviews – Armaly Drywall Finishing Sponge

QR Code Reviews - Armaly Drywall Finishing SpongeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Armaly Drywall Finishing Sponge - QR CodeToday, let’s look at a QR code this drywall finishing sponge by Armaly.  It is about 2 inches square but does not include a call to action or URL.  Notice the QR code on the package itself (above); it is not centered on the white square.  I cropped out everything that was not the QR code and the result is to the right.  This is an important detail that we will discuss after we analyze the code further.

The encoded data is a URL: http://armalybrands.com/proplus-drywall-video-1.asp

QR Code Reviews - Armaly Drywall Finishing Sponge - iPhone screen

Overall rating: 2 out of 5

QR Code Reviews - Armaly Drywall Finishing Sponge - Rating - 2 out of 5

Pros

  • The QR code is large and scanned with a few issues (I’ll get to the issues in a second…)
  • The landing page is mobile-friendly
  • The encoded URL features the company and product name

Cons

  • There is no call-to-action
  • There is no URL

What We Can Learn

Armaly did a good job with the QR code on their Drywall Finishing Sponge.  The QR code is about 2 inches square.  There is no call to action or URL.  The landing page is mobile-friendly and consists of only a video.  The iPhone screen above gives you and idea of the initial landing but the video is much easier to view once you rotate your device.

From a user’s perspective, the QR code placement is not bad.  For anyone interested in using a drywall finishing sponge, like I was, linking a QR code to a video is a great idea.  The customer can see if the product is what they are looking for and see how it would work before buying.  

Now, let’s take a look at the QR code itself.  Here is a closeup of the whole QR code and one closer of a corner

QR Code Reviews - Armaly Drywall Finishing Sponge - Example

The area around the QR code is often referred to as the buffer area.  This area needs to be empty and at a minimum, one element in width or height for a QR code to scan well.  As you can see from the diagram, the left side of the QR code is just wide enough but the top buffer area is way too short.  With a QR code like this, your customers will have problems scanning and decoding.  Not what you want for a QR code.

It is important to keep this buffer area in mind when you are designing your QR codes and packaging.  The minimum should be one element wide and tall but you can eliminate possible problems by making more.  If you create your QR codes using one of the many online generators, the graphic is generated with a wide buffer included.  Personally, I think it is a bit too large and I usually crop the buffer area down before using the QR code.

Summary

When making your own QR codes, keep the following in mind:

  • QR codes are only useful if they work.  Be sure to test your code before you unleash it on the world to avoid customer frustration

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.