QR Code Reviews – Advantage Rubber Bands

QR Code Reviews - Advantage Rubber BandsMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Advantage Rubber Bands - QR codeToday we look at a QR code found on a bag of rubber bands of all things.  Since rubber bands have hundreds of uses, I guess it is only fair that they have a QR code.  This code is about 1 inch square but does not have a call-to-action or URL.

The encoded data is a URL:  http://qrs.ly/4s1dubq

QR Code Reviews - Advantage Rubber Bands - iPhone screen

QR Code Reviews - Advantage Rubber Bands - iPhone screen in landscape

Overall rating: 4 out of 5

QR Code Reviews - Advantage Rubber Bands - Rating - 4 out of 5

Pros

  • The QR code is large and easy to scan
  • The landing page is mobile friendly

Cons

  • There is no URL listed
  • The encoded URL does not feature the company or product name
  • There is no call-to-action

What We Can Learn

The Alliance Rubber Company does a good job with this QR code.  It is large enough to be easily scanned at about 1 inch square.  Unfortunately, it does not feature a call-to-action or URL.  When scanned, you are taken to a mobile friendly landing page that is well designed.  Once there, you can enter a contest, learn about more Alliance Rubber Company products, read about the Alliance Rubber Company, connect with the company on various social media sites and more.

From a user perspective, the QR code is in a great spot.  It can be found on the front of the package.  Of course, you have no idea what the QR code does when scanned but if you decide to scan the code, you are rewarded with a well designed website.  If the scanning app you are using shows the encoded data, you will notice that the encoded URL is a generic forwarding URL that does not feature the company name.  Many people are reluctant to visit websites that are cloaked in this way.

To make this QR code even better, the Alliance Rubber Company just need to make a few minor changes.  The most helpful change would be to add a simple call-to-action such as “Scan here to visit our site”.  Once that is done, a new forwarding URL could be created that features the company or product name.  After that, a new QR code would need to be created.

All these changes should take only a few minutes but should result in more scans and customer engagement.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action will ask customers to take a specific action (“Scan Here!“) to get a specific result (“Learn about Parakeet care!“)
  • Encoding a forwarding URL is a great way to make your QR codes more flexible but if the URL does not feature the company or product name, some customers may decide not to take the risk and visit your site.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.