QR Code Review – Sun-Maid Dark Chocolate Yogurt Raisins

QR Code Review - Sun-Maid Dark Chocolate Yogurt RaisinsMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Review - Sun-Maid Dark Chocolate Yogurt Raisins - QR codeToday we look at a QR code on a box of yummy, Sun-Maid dark chocolate yogurt raisins.  The QR code is located on the bottom of the box and is pretty small, measuring in at around 1/2 of an inch or so.  There is a call-to-action but no URL.

The encoded data is a URL:  http://www.scanforsunshine.com/sunmaid643

QR Code Review - Sun-Maid Dark Chocolate Yogurt Raisins - iPhone screen

QR Code Review - Sun-Maid Dark Chocolate Yogurt Raisins - iPhone screen in landscape

Overall rating: 5 out of 5

Rating - 5 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • The call-to-action is good, informing the customer to “scan for sunshine”

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is not hard to find but not particularly easy.  The box is small and the QR code is located on the bottom.

What happens when you scan the code?

  • You are taken to a nice landing page

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is mobile friendly and well designed.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL appears to redirect and thus, adaptable for future changes

Does the action of the scan provide value to the customer?

  • The landing page provides the visitor with produce information, recipes, and a link to the company Facebook page.

What We Can Learn

Sun-Maid does a great job with this QR code.  It’s small, measuring in at about 1/2 of an inch and can be found on the bottom of the box.  On the top of the QR code is a call-to-action, asking the customer to “scan for sunshine”.  When scanned, you are taken to a nicely designed, mobile friendly landing page.  On that page, you can get information about other Sun-Maid products, recipes that include raisins, and a link to the Facebook page where you can interact with the company.

From a user perspective, the QR code could be in a better spot, but it’s not bad.  The landing page looks great and it’s easy to use on a mobile device.

How can we help Sun-Maid?

Sun-Maid does such a good job with this QR code, there is little that can be improved on.  It could have been placed in a more prominent location making it easier to find but since the box is small, that is a minor issue.

Summary

When making your own QR codes, keep the following in mind:

  • A well-designed landing page is a huge benefit to a company, encouraging more interaction with customers and providing great value.
  • Even a simple call-to-action can encourage more scans of your QR code.  If your QR does not have a call-to-action, add one and see if the number of scans increases.  Be sure to track your results by encoding unique URLs for each QR code.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.