QR Code Review – Moleskine Cashiers Notebook

QR Code Review - Moleskine Kraft Paper Cover Cashiers NotebookQR Code Review - Moleskine Kraft Paper Cover Cashiers Notebook - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code found on the back of a Moleskine Cashiers notebook.  It measures approximately 7/8″ square and there are no instructions

The encoded data is a URL: http://www.moleskine.com/s.php?id=978-88-8370-492-5

QR Code Review - Moleskine Kraft Paper Cover Cashiers Notebook - iPhone screen

Overall rating: 4 out of 5

QR Reviews - 4 out of 5

Pros

  • The QR code is easy to scan, measuring approximately 7/8″ square
  • The target URL is mobile-friendly

Cons

  • There is no Call To Action
  • There is no URL for a customer to use if the QR code is unreadable or they don’t have a scanning app

What We Can Learn

Moleskine has obviously put some effort into their QR code.  The mobile site is clean and easy to read.  On the target page, the customer has the option to purchase the notebooks online, share on Facebook, Twitter, Google+, Pinterest, and send the link via email.  Although the icons are a little small for a mobile device, they are spread out enough that you can easily select one without accidentally selecting the wrong one.

Summary

When making your own QR codes, keep the following in mind:

  • Having a clean, simple target web page is important for user experience
  • Be sure to have an option for customers to purchase the product online.  It helps to auto-detect the country they are from as well; when I clicked the “Buy Online” button, I was taken to the Italian site for purchase.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.