QR Code Review – Jumbo Bananagrams

QR Code Reviews - Jumbo BananagramsMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Jumbo Bananagrams - QR codeToday we look at a QR code you can find on a GIGANTIC BANANA!!!  Well, that may not be 100% accurate, but how about a jumbo version of Bananagrams.

This QR code measures about 1/2 an inch square but does not have a call-to-action or URL.  The game is really fun but personally, I’m thinking the large banana-shaped bag would be great for lunches at the office, park, or anywhere.  “Whatcha got for lunch,” you might be asked.  “A ginormous banana, what does it look like?”  You can even pack a bunch of bananas in this bag.  All the uses…. Well, back to reality and the QR code review.

The encoded data is a URL:  http://bananagrams.com

QR Code Review - Jumbo Bananagrams - iPhone screen QR Code Review - Jumbo Bananagrams - iPhone in landscape

Overall rating: 3 out of 5

QR Code Review - Jumbo Bananagrams - Rating - 3 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is no call-to-action for the QR code

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the product tag but not specifically integrated into the design

What happens when you scan the code?

  • You are taken to the product website

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is well designed but not mobile friendly

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL is the product home page which is not the best option for future changes

Does the action of the scan provide value to the customer?

  • The landing page provides information about the product but since it is not mobile friendly, the value provided is small.

What We Can Learn

You’ll go bananas over Jumbo Bananagrams, but not for the QR code.  Measuring in at about 1/2 an inch, the QR code is small but easy to scan.  It is located on the product tag in a good spot.  There is no call-to-action or URL. When scanned, visitors are taken to the Bananagrams website.  Overall, kinda boring for a game company.

From a user perspective, the QR code is in a good spot but without a good call-to-action, most people won’t be encouraged to scan the code.  When they do, they are whisked away to the main company website that is not mobile friendly.  Maybe the lack of a call-to-action is a feature, not a bug; less scans means less mobile visitors and less mobile visitors means less annoyed people at the lack of a mobile friendly website.

How can we help Bananagrams?

First off, the Bananagrams landing page, whether it is the main company webpage or a specifically designed landing page, must be mobile friendly.  Visitors are not going to stick around and learn about how cool Bananagrams are if they have to pinch and scroll through information.  It’s frustrating and a waste of time.

Next, a good call-to-action will encourage visitors to scan the QR code and visit the landing page.  This could explain how the game works (for those who haven’t played, it is super fun), tell about the different versions of the game, and give the company an opportunity to engage with their customers.  If nothing else, there could be a video explaining the product (there is an existing Bananagrams YouTube channel) and a link to the Bananagrams Facebook page for social proof.

Last but not least, the encoded URL could be changed to something that can be redirected better, like http://bananagrams.com/qr.  This way, a specific landing page could be setup with a focus on mobile design.  The traffic through this URL could be tracked better to see how often people are actually scanning the QR code.  The company could see what is working, what is not, and redirect users for the best results.

Summary

When making your own QR codes, keep the following in mind:

  • Mobile friendly design is vital to an effective QR code campaign.  If your website is not mobile friendly, design a mobile friendly landing page and direct users there.  The experience your customers and visitors have on their mobile devices will only become more and more important to your business in the future.
  • Encoding a URL that is easy to redirect can solve all sorts of problems.  In most cases, it takes 1 line of text on your server and takes 30 seconds to implement.  There are too many great reasons not to use a redirect with your QR codes.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.