QR Code Review – HoneyTree’s Organic Agave Nectar

qr-code-review-honeytrees-organic-agave-nectarqr-code-review-honeytrees-organic-agave-nectar-qrMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code found on the back of HoneyTree’s Organic Agave Nectar, a natural sweetner.  It is 1/2″ square and include a call to action to the right side of the code

The encoded data is a URL: http://qr2.it/Go/21735

qr-code-review-honeytrees-organic-agave-nectar-iphone

Overall rating: 3 out of 5

QR Reviews - 3 out of 5

Pros

  • The QR code, although small, is easy to scan
  • There is a great call to action to encourage customers to scan the code; “Got A Smartphone?”

Cons

  • The website is not mobile friendly, although it can be read on an iPhone
  • The URL is a non-branded, forwarding address which does not encourage customers to click through to the site

What We Can Learn

Even with a great call to action, HoneyTree dropped the ball when it came to the target site.  Although the site could be read on a phone, the font is much too small for easy reading.

Summary

When making your own QR codes, keep the following in mind:

  • A great call to action and QR code is little help if your landing page is not mobile friendly
  • Non-branded forwarding URLs can sometimes encourage the user not to click through to the site.  It’s best to stick with a shortened, branded domain.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.