QR Code Review – Honey Maid Graham Squares

QR Code Review - Honey Maid Graham SquaresQR Code Review - Honey Maid Graham Squares - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code found on the side of a box of Honey Maid Graham Squares.  It measures approximately 5/8″ square.  There is a call to action above the QR code and a link below directing the customer to a free scanning app.

The encoded data is a URL: http://qrs.ly/se1rcth

QR Code Review - Honey Maid Graham Squares - iPhone screen

Overall rating: 4 out of 5

QR Reviews - 4 out of 5

Pros

  • The QR code is easy to scan, measuring approximately 5/8″ square
  • The target URL is mobile-friendly
  • A call to action to scan the code is included above the code
  • A link to downloading a scanning application is included below the code

Cons

  • The encoded URL is a non-branded, forwarding URL.

What We Can Learn

Honey Maid has done a good job on their QR code and landing page.  It appears to be targeting 10 -14 year old children.  According to the website, “Made Co. is a unique contest series through which kids will have the chance to win opportunities to have their ideas brought to life with the help of industry experts.”  Sounds like a good opportunity for children that participate in the contest.

Summary

When making your own QR codes, keep the following in mind:

  • Developing a project for visitors to participate in is a good way to increase brand awareness
  • Including a call to action to scan the code and to download a scanning application is important to encourage visitors to use your QR codes

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.