QR Code Review – Eve’s Addiction catalog

QR Code Review - Eve's Addiction CatalogQR Code Review - Eve's Addiction Catalog - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on the back of an Eve’s Addiction catalog.  They sell sterling silver, stainless steel, and other jewelry.  This QR code includes a call to action, “Scan for Special Savings!”.  It measures approximately 1 inch square

The encoded data is a URL: http://www.evesaddiction.com/evesaddiction-coupon-codes.html?utm_source=fall13catalog&utm_medium=catalog&utm_term=qrcode&utm_campaign=fall13catalog

qr-code-review-eves-addiction-catalog-iphone

Overall rating: 2 out of 5

QR Code Review - Eve's Addiction Catalog - 2 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a call to action, “Scan for Special Savings!”
  • The encoded URL directs users to the company website
  • The URL takes advantage of UTM tags

Cons

  • The landing page is not mobile friendly
  • The URL is really, really long

What We Can Learn

Eve’s Addiction does a good job tracking the traffic from their catalogs by using the UTM tags in the QR codes.  To know that your marketing efforts are really working, you have to track how much revenue you are generating with those efforts.  If you send out 1000 catalogs and did not make enough sales to cover the cost of the catalogs, you should consider another marketing idea.

It sounds like a simple concept but too many businesses either trust their marketing too much to track sales or have no idea how to track conversions.  Either way, they could be making huge mistakes, or at least, spending too much money in the wrong places.

Summary

When making your own QR codes, keep the following in mind:

  • Without a mobile friendly web site or landing page, you can expect poor conversions and results
  • Tracking is vital; things that are not monitored do not improve

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.