QR codes are digital shortcuts that quickly and easily link print media to the digital universe. This little bit of technology can take you from the world of boring, static words and pictures into the exciting world of digital interaction. Like any other tool in life, you need to know how to use it properly. One great way to learn about QR codes is to look at how others use the and learn from their successes and mistakes.
Today we look at a QR code that can be found on the back of a Lifeproof belt clip for the iPhone 5/5s Fre case. Smart phones are fantastic tools but they are somewhat fragile and need to be protected. Lifeproof produces fantastic cases for a multitude of devices that offer tremendous protection, including being waterproof. You can stow your Lifeproof Fre protected iPhone 5s in your pocket but if you’d rather, you can attach it to your hip (well, maybe your belt).
The QR code was about 1 inch square with a call-to-action and URL.